Featured speaker
Confirmed
Steven Thomas
Founder, Reports On Housing
Southern California Housing Market Forecast
November 17 | 12:00–1:00 PM
Steven Thomas is a respected housing market analyst known for data-driven real estate market insights.
#FelixtheCoach presents | In person in Brea, CA
AI-Powered Business Planning for 2027
Build Your Pipeline. Build Your Freedom.
Stop reacting to the market and start building a business that works in any market.
Join #FelixtheCoach and fellow Southern California real estate professionals for an interactive business planning experience. Turn your income goal into the pipeline it requires, measure whether your pipeline can deliver it, and use AI to make clearer, less emotional decisions about where to focus in 2027.
Admit oneGeneral Admission
TUENOV17
9:30 AM – 2:30 PM
Brea Community Center
Brea, California
21 days to go
- Catered lunch
- Workbook
$103.30
$100 + $3.30 card processing
Partner or invitation code? Use it here
- When
- Tuesday, November 17
- 9:30 AM – 2:30 PM Pacific
- Where
- Brea Community Center
- 695 E. Madison Way, Brea
- Included
- Catered lunch
- Workbook and AI prompts
- Format
- Hands-on workshop
- Bring a charged laptop
Presented by
This isn’t another real estate seminar
What If You Actually Left With a Business Plan You Could Execute?
Every year, real estate agents attend conferences, listen to inspiring speakers, and leave with pages of notes.
Then Monday arrives.
The same distractions return. Prospecting gets postponed. Follow-up becomes inconsistent. And the business plan gets forgotten.
This event is designed to change that.
Instead of simply listening, you'll participate in guided exercises, collaborate with other agents, and use AI to turn your goals into a practical business plan.
You leave with four things
Clarity
Know your real numbers: your income goal, the closings it takes, and what your business needs to get there.
Pipeline
Know how much qualified pipeline your goal requires, and whether the pipeline you have can deliver it.
Execution
Create daily and weekly habits that support your production goals.
Community
Connect with growth-minded agents who value professionalism, education, and collaboration.
The program
What you’ll learn
Six working sessions built around one goal: a pipeline big enough to support your 2027 income, and a plan you’ll actually run on Monday.
AI as Your Non-Emotional Business Advisor
Use AI to analyze your production data, find pipeline gaps, compare prospecting systems and calculate conversion rates, so decisions rest on your numbers instead of optimism or emotion.
Reverse-Engineer Your Pipeline
Work backward from your income goal to the closings, signed clients, appointments, qualified leads and conversations it takes.
The Psychology of Execution
Understand why fear, overwhelm, and inconsistent habits prevent agents from taking action, and learn practical strategies to overcome those barriers.
Southern California Housing Forecast
Hear from Steven Thomas about housing market trends and the outlook for the coming year.
Learn From Top Producers
Discover the habits, strategies, and approaches that successful REAL Broker agents are using in today's market.
Turn Your Plan Into Habits
Leave with measurable daily and weekly commitments and a scorecard you update weekly, review monthly and adjust quarterly.
The framework
Build your pipeline. Build your freedom.
Three reliable prospecting systems are the minimum foundation for a stable business, but three systems alone don’t guarantee success. The real objective is a qualified pipeline that’s big enough, and replenished often enough, to support your income goal.
The number of systems isn’t the goal. The size, quality and conversion potential of your pipeline is.
Step 1
Define your goal
Start with the outcome: your income goal, transaction goal, average commission per closing, business expenses, and the schedule and lifestyle you want. The result is a realistic production target.
Step 2
Reverse-engineer your pipeline
Calculate the closings, signed clients, appointments, qualified leads and conversations your goal requires, using your actual conversion rates. Where you don't have history yet, label the assumption and revisit it as real data comes in.
Step 3
Build your prospecting foundation
Work toward a minimum of three reliable prospecting systems over time, chosen for your market, experience, skills, budget and goals. A system is measurable, repeatable, documented, and produces qualified opportunities.
- Sphere of Influence
- Open Houses
- Social Media
- Facebook/Instagram Ads
- Probate
- Divorce
- Bankruptcy
- FSBOs
- Expireds
- Agent to Agent Referrals
- Online Leads
Examples, not required choices.
Step 4
Measure pipeline coverage
Regularly check whether the pipeline you have can realistically deliver your goal, accounting for lead quality, conversion probability, transaction stage and expected closing date.
Pipeline coverage
Expected closings from qualified pipeline ÷ target closings
24
closings goal
15
expected from pipeline
62.5%
coverage
Not on pace. Time to find out why, not to hope harder.
Step 5
Optimize, scale, or add systems
When the pipeline falls short, diagnose why before adding a lead source: activity, conversion, follow-up, lead quality, appointment volume, consistency, or overdependence on one source. Improve or scale what you have first; add systems when the data says you need them.
Your 2027 rhythm
A quarterly plan driven by data, not the calendar
Nobody adds a system just because a new quarter starts. Every major decision is backed by performance data, your resources, and what your pipeline actually needs.
Update your scorecard weekly, review it monthly, and make bigger strategic adjustments quarterly.
Q1
Foundation and pipeline targets
Set production goals, calculate pipeline requirements, audit your lead sources, and pick the primary system to improve or build.
Q2
Execution and expansion
Improve conversion and follow-up, measure your primary system, and develop another system when the data justifies it.
Q3
Diversification and pipeline growth
Work toward at least three reliable systems and check whether your combined pipeline supports your goals.
Q4
Optimization and planning
Analyze the year, strengthen what works, cut what doesn't, and build next year's plan.
60%
The focus principle
Put about 60% of your planned prospecting and system-building time into your current priority system. Use the rest to maintain your other systems, nurture leads and test what’s next. Concentrated execution, without neglecting your clients or active transactions.
This framework runs through the whole day: the training, the workbook, the AI exercises, the roundtables and your accountability afterward.
Speakers
Who you’ll learn from
Your host
Felix Hung
#FelixtheCoach
Real Broker | Real Estate Coach | Industry Leader
Felix brings more than two decades of real estate experience, including sales, leadership, agent development, and systems-based coaching. His approach combines real-world production experience with modern technology, AI, practical prospecting systems, and professional development.
Confirmed
Joshua Sun
AI and AI Automations
The REAL top producer panel and more speakers will be announced as they’re confirmed.
Agenda
The day, hour by hour
Tuesday, November 17, 20269:30 AM – 2:30 PM Pacific
Agenda is subject to change. Sessions marked tentative are still being confirmed.
9:30–10:00 AM
Check-in & Networking
10:00–10:30 AM
Motivational Kickoff & Interactive Icebreaker
#FelixtheCoach
10:30–11:00 AM
AI and AI Automations
Joshua Sun
11:00–11:25 AM
Interactive Business Planning Workshop
11:25–11:30 AM
Lunch Transition
11:30 AM–12:00 PM
Catered Networking Lunch
Included12:00–1:00 PM
Southern California Housing Market Forecast
Steven Thomas, Reports On Housing
1:00–1:45 PM
REAL Top Producer Panel
Tentative1:45–1:55 PM
Business Planning Commitments
1:55–2:00 PM
Closing & Next Steps
#FelixtheCoach
2:00–2:30 PM
Networking Session
Confidential
Thinking about your next chapter?
Some agents come to plan a bigger year. Some come because they’re asking bigger questions: about their split, their support, and whether their current setup can take them where they want to go.
If that’s you, Felix is glad to talk it through one-on-one. The conversation is confidential, there’s no pitch, and you’ll leave with a clearer picture either way.
Felix Hung
#FelixtheCoach | Real Broker
Or tick the box when you register and Felix will reach out.
Tickets
Reserve your seat
One ticket covers the full workshop, lunch, the business planning workbook and AI prompt resources. Prices include card processing.
General Admission
$103.30
$100 ticket + $3.30 card processing
- Full workshop, 9:30 AM–2:30 PM
- Catered lunch and networking
- Business planning workbook
- AI prompt resources to take home
Partner & invitation pricing
Have a promo or invitation code?
REAL Broker and RE/MAX agents have partner pricing through their brokerage code. Invited guests of #FelixtheCoach enter their invitation code here too.
One code per order. Codes are checked when you register.
All ticket sales are final, subject to applicable law. Tickets are transferable with organizer approval. If the event is cancelled or materially changed, you’ll be offered a refund. Read the event terms.
Partners
Thank You to Our Event Partners
Presenting partner
Supporting partners
Want your brand in front of a room full of growth-minded agents?
Become a sponsorFAQ
Questions, answered
Who should attend?
Residential real estate agents looking to improve their business planning, prospecting, technology adoption, and production consistency.
Do I have to build exactly three prospecting systems?
No. Three reliable systems are the minimum foundation, not the goal. What matters is having a qualified pipeline big enough to support your income goal. You'll learn to measure your pipeline, improve or scale the systems you have, and add new ones only when your numbers say you need them.
Do I need AI experience?
No. The event is designed for agents with varying levels of AI experience.
What should I bring?
A jacket, a notepad and pen, a fully charged laptop or tablet, your charging cables, business cards for networking, and your real estate production numbers.
Is lunch included?
Yes. A catered lunch is included with registration.
Will I receive a workbook?
Yes. Attendees will receive business planning materials and AI prompt resources.
Where is the event?
Brea Community Center, 695 E. Madison Way, Brea, CA 92821.
Can I transfer my ticket?
Ticket transfers are permitted with organizer approval. Contact Felix and we'll move the registration to your colleague.
Are tickets refundable?
All sales are final, subject to applicable law and the published event terms. If the event is cancelled or materially changed, you'll be offered a refund.
What happens if tickets sell out?
You can join the waitlist and be notified if a seat becomes available.
Build Your Pipeline. Build Your Freedom.
Tuesday, November 17, 2026 | Brea Community Center, Brea
Catered lunch, workbook and a room full of growth-minded agents.